Geox "7 day rain test" by SMFB

Geox, the Italian footwear brand, has unveiled a campaign to promote its Amphibox waterproofing technology. The ad was created by the Norwegian agency SMFB Norway. It follows a man living under a rain cloud for seven days to test the shoes in a wet urban environment, with the highlights of each day published on YouTube. The work was created by Eirik Stensrud, Thomas Askim and Morten Borgestad, and directed by Rogier Schalken and Tom Rijpert through MediaMonks.


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