Geox announces worldwide media review

Geox, the Italian footwear brand, is reviewing its global media planning and buying arrangements.

Geox: reviewing global media
Geox: reviewing global media

ZenithOptimedia is the incumbent on the European business. It is understood that the review covers an estimated 40 markets worldwide.

The review is being led out of the company's Italian headquarters in Montebelluna. Giovanna Birti, the customer intelligence director at Geox, is understood to be assisting with the review.

The company was founded in 1995 by Mario Moretti Polegato. The brand has patented a breathable system, that does not let in rainwater and allows the foot to breathe.

In the past two years, the company has branched out to target sports enthusiasts.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content