Geox "#StartBreathing" by Doner London

Geox, the footwear brand specialising in breathable fabrics, has released a campaign shot by Rankin.

Doner London was the agency behind the work, which comprises posters and films featuring stylised shots of models striking dynamic poses. The brand film, which will run on TV and online, also uses a beatbox soundtrack by Nicole Paris. Geox hopes the campaign will inspire feelings of emotion from consumers who have previously only viewed the brand as a practical choice of footwear. Other content includes behind-the-scenes footage and a brand manifesto.

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