Gett teams up with Warner Bros for Batman v Superman giveaway

Gett and Warner Bros Pictures UK have joined forces to offer Gett users the chance to attend the premiere of the new Batman v Superman: Dawn of Justice film, which hits cinemas on 25 March.

The Gett app will display the B v S icon until 17 March
The Gett app will display the B v S icon until 17 March
Gett users who book a fixed-fare taxi through the B v S icon displayed on the taxi app from today (11 March) until 17 March will be in with the chance to win two tickets to the premiere at London's Odeon Leicester Square on 22 March. 

Selected Gett cabs will also surprise users with 100 goody bags filled with merchandise from the film.

Agency Thinkjam is behind the activation, alongside Gett's in-house team. 

Hannah Gendler, marketing manager at Gett said: "We're already seeing a very positive response across our social channels with people excited by the competition and the new in-app feature.

"Given the buzz that's already snowballing around the film, we hope people ride to enter the competition." 

Warner Bros Pictures has also teamed up with Jeep to promote the film. The automotive brand has devised an online Battle of the Renegades experience for the occassion, which will also involve a live experience. 

Gett has experimented with other brands before, teaming up with champagne house Verve Clicquot last July to offer Londoners a bottle of bubbly right to their front door.

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