Getting Personal with WW's Tony Miller

In the first of our series that seek to get under the skin of today's progressive data and tech-driven marketers, DMA chair Stephen Maher invites WW (formerly Weight Watchers) marketing director Tony Miller to reveal his approach to intelligent marketing

Miller's career spans not-for-profit and definitely-for-profit, US and Europe, agency- and client-sides, most recently spearheading the digital transformation at the Walt Disney Company across EMEA.

In this conversation, he reveals: 

  • the epiphany that led him into advertising, defying the expectations placed on him
  • his personal approach to "transformation"
  • what he did to make the most at Disney of data that is "central to a brand's survival"
  • his trade secret
  • his top skill
  • and what he would really like to be

He also talks about his mistakes, what he looks for in recruits and the things agencies do that irritate or wow him the most. It's a long watch - the length of a typical podcast - so grab a cuppa and settle in to listen. We think it's worth it...

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