Jay Pond-Jones, the executive creative director of GGT, has stunned
the agency by handing in his resignation to rejoin his former partner,
Robert Saville, at Mother.
Pond-Jones’s shock departure comes just weeks after he brought in the
ex-TBWA creative, Trevor Beattie, to help him run GGT’s creative
department, and his decision effectively catapults Beattie into the
Pond-Jones shared the creative directorship of GGT with Saville until
the end of last year, when the latter left to set up Mother on the back
of the Channel 5 account (Campaign, 13 December 1996).
Pond-Jones said: ’I am walking away from a fantastic job and taking a
step into the unknown. I don’t imagine it will be easy, but I am
following my heart and now is the right time to do it.’
Saville and Pond-Jones will work together on some projects but he
stressed: ’We will not be cranking out ads all day.’ Pond-Jones’s move
was triggered by his involvement in the launch of a retail venture, and
by a commission to write a film script with the director, Daniel
Pond-Jones added: ’I am not walking away from advertising but I also
want to work on other creative projects.’ Mother’s staff line-up
includes the Dutch creatives, Erik Kessels and Johan Kramer, and the
former Bartle Bogle Hegarty board account director, Stef Calcraft.
Mother is already involved in a TV series and the design of software and
Websites, as well as the Channel 5 ad campaign and new work for Emap
Radio’s Magic AM.
Saville said: ’People with creative solutions to problems are a valuable
commodity. At Mother, clients have direct access to their talent in an
atmosphere that brings in a new perspective without traditional agency
Beattie, who is now the sole creative director of GGT, admitted he was
’disappointed’ by Pond-Jones’s departure after the duo spent a
successful two months working together to bring in a host of new clients
including Pretty Polly, Wrigley’s and French Connection.
Beattie commented: ’We have been doing great things here but Jay is
following his heart and I admire that. I joined GGT because I had found
the right people to work with, and I am sad that one of those people is