GGT shows comic Endurance ads

BDDP GGT is unveiling a knockabout campaign to promote Challenge TV’s new gameshow, Endurance - the UK equivalent of the Japanese programme made famous by Clive James and Tarrant on TV.

BDDP GGT is unveiling a knockabout campaign to promote Challenge

TV’s new gameshow, Endurance - the UK equivalent of the Japanese

programme made famous by Clive James and Tarrant on TV.



The campaign launches with three commercials fronted by Paul Ross, the

host of the show.



The films feature four participants mounted on poster hoardings who are

subjected to various ’tortures’ - from having freezing water hosed at

them to being forced to drink pints of water and having ice cubes shoved

down their boxer shorts - to test their ability to withhold going to the

toilet. All the punishments are dealt out by three Geisha girls.



The campaign consists of television, press and posters - all created by

the GGT team, Paula Jackson and Alex Paton, who also jointly directed

the spots through Indelible Films.



The TV work is supplemented by a one-off poster at London’s Vauxhall

Cross featuring the actors who appear in the commercials being hosed

down with water.



A press ad featuring a close-up of one participant’s face will also run

in the tabloid press and in TV listings titles.



The ads break on 30 January and will run for three weeks on Channel 4,

Channel 5 and Sky channels in consecutive breaks around shows such as

TFI Friday. Media is being planned and bought by Universal McCann.



GGT landed the Challenge TV - formerly known as the Family Channel -

account in May last year after Flextech shifted the station’s business

out of TBWA following the departure of Trevor Beattie.



Beattie commented: ’Endurance has long been the most notorious show on

television, so advertising it has been a hoot.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content