GHD 'cinderella' by RKCR/Y&R

RKCR/Y&R has launched a new record label, Two Black Cats and the record label's first signing is on the latest GHD ad campaign.

The label is being run by RKCR’s head of music Dan Neale and its first signing is LA-based indie-rock outfit Le Rev, whose forthcoming single, Lucky You, is the soundtrack to the agency’s new ghd ad.

The new GHD film promotes the brand’s ‘Midnight Collection’. The film has been edited into a music video to accompany the song’s release, as well as online and TV ads. RKCR collaborated with director Floria Sigismondi for the campaign.

The new ad is second installment in the brand’s ‘Twisted Fairytales’ campaign and is built around the character of Cinderella who finds that the ball isn’t ruined when the clock strikes midnight. The multi platform, integrated campaign includes film, print and social media.