GHD "Pink" by Southpaw

GHD raises breast cancer awareness with an empowering campaign.

Celebrating its 15th annual "Pink" campaign in aid of breast cancer awareness, GHD has collaborated with tattoo artist David Allen on an emotive work. Allen has spent the past decade working with breast cancer survivors to design tattoos which can conceal mastectomy scars. GHD's latest work features a powerful picture of one of Allen’s clients showing off a floral tattoo over their scar while holding one off GHD's stylers, which also boasts a similar design – a limited edition product made specifically for the campaign. According to the brand, £10 from ever styler sold will go to charities around the world, with Breast Cancer Now as the appointed charity for the UK. The work was created by Glenn Smith through Big Teeth Productions.

Credits

Client
ghd
Agency
Creative director
Creative producer
Senior account Manager
Photographer
Sound and editing
Designer
Retouching and artwork

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