Giffgaff viral campaign urges mobile phone unlocking

O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed at debunking myths about unlocking mobiles.

Giffgaff: encouraging consumers to unlock mobile phones
Giffgaff: encouraging consumers to unlock mobile phones

Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.'

The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a cardboard box on his head gives a wry commentary on six 'bewildering' crimes shown on the right.

The brand also plans to launch an ‘Unlockapedia’ Wiki page next week, allowing users to help advise one another on the best ways to unlock their phones.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content