KBS and Serviceplan choreograph a 360-degree drag race
There’s no story to speak of in this spot for the BMW M2 coupe from KBS and Serviceplan. Instead, model Gigi Hadid steps into one of three M2s, which are quickly flanked by two more. Viewers fly along, surrounded by all five cars weaving and speeding down a straight track. In the 360-degree version, cars pass or drop behind, making it nearly impossible to keep track of the car carrying Hadid through all the chaos. The single-shot digital video is running on Facebook and Youtube and was directed by Marc Forster, best known for "Quantum of Solace" and "Monster’s Ball."