Gillette 'ProGlide challenge' by BBDO New York

Gillette is launching the Fusion ProGlide razor with an ad that features rugby stars Jonny Wilkinson and Brian O'Driscoll.

The ad is part of a teaser campaign for the upcoming launch of Gillette Fusion ProGlide on the 25th January, with Wilkinson and O’Driscoll challenging male members of the public to take the ProGlide Challenge,  with seven hidden cameras capturing the stunned reactions ranging from the startled to the euphoric.