Ginsters hands BBH and BBH Unlimited Cornish pasty brief

Bartle Bogle Hegarty has scooped the advertising account for Ginsters, the Cornish company famous for its pasties, without a pitch.

Bartle Bogle Hegarty has scooped the advertising account for

Ginsters, the Cornish company famous for its pasties, without a

pitch.



Ginsters plans to invest pounds 2 million in the brand, with a major

advertising push by BBH, accompanied by promotional activity from its

through-the-line partner, BBH Unlimited. The company spent pounds 1.1

million last year, according to MMS.



The most recent incumbent on the business was the Devon agency, Bray

Leino, although the last work - a 48-sheet poster campaign - was created

in-house in conjunction with Booth Lockett Makin, its media agency.



Ginsters most infamous advertising was a 1997 poster campaign which

featured a blonde, bare-bottomed tennis player saying: ’I used to stop

for new balls. Now, I only stop for Ginsters,’ and the endline: ’Don’t

stop for anything less.’



Steve Kershaw, the managing director of BBH Unlimited, said: ’Pasties

were the first fast food in this country and they’re incredibly

nutritious.



Our brief is to make the brand the hero. As Ginsters is a Cornish

company, it has every right to lead the Cornish pasty market.’



Mark Duddridge, the managing director of Ginsters, said: ’Over ten

years, the Ginsters brand has quadrupled its sales and become a market

leader.



We are committed to sustaining this level of success, and high-profile

advertising is a key element of our plans.



’We are convinced that BBH has the creative talent and strategic

approach needed to take on this challenge.’



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