Gio Compario cements return to GoCompare.com

GoCompare.com is releasing four TV ads featuring its opera-singing mascot, Gio Compario, as part of a campaign boasting the comparison website's range of services.

Gio Compario: star of Go Compare TV campaign
Gio Compario: star of Go Compare TV campaign

The ads, created by freelance creative team Chris and Siân Wilkins, all aired on 6 September on TV, starting with "train".

Each spot opens on people who feel scuppered by expensive insurance or utilities until Compario shows up, warbling about how GoCompare.com has the answer to their problems.

The 30-second ads cover GoCompare.com’s usefulness when looking for cheaper energy suppliers, as well as home, car and motorcycle insurance.

The spots were directed by Graham Rose through the PI Film Network. Carat handled the media planning and buying.

Nicholas Hall, head of creative and broadcast at GoCompare.com, said: "With these new adverts we want to communicate the range and diversity of the services Gocompare.com provides.

"While most people already know that they could make significant savings on their car insurance with GoCompare.com, we want to make people aware that we offer ways for households to reduce their bills on a variety of outgoings."

Gio Compario returned to GoCompare.com’s advertising in July after a two-year absence.

His return coincided with the insurance comparison website parting with its creative agency of two years, Fold7, and rehiring Chris and Siân Wilkins, who created the first Gio Compario ad for the brand in 2009.

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