Girl Up "Today we rise" by Ogilvy

Girl Up, the gender equality youth initiative of the United Nations Foundation, celebrates Kamala Harris' achievement as the highest-ranking female politician in American history.

The work follows more than 30 households as they watch Harris (the daughter of Indian and Jamaican immigrants) being sworn in as the 49th Vice President of the United States. "When one girl rises, all girls rise," the ad declares as female viewers react to the milestone moment in real time.

The ad featured in an essay by Simone Oliver, global editor-in-chief of Refinery29, who discussed the significance of Harris’ political stature. It was created by Alvaro Rivera and Luca Corteggiano, and directed by Giovanni Messner.

Credits

Brand
Executive director
Director of communications and digital media
Advisory board member, Girl Up
President
Agency
Global ECD
Creative directors/ creatives
Executive producer
Project manager
Global client director
Strategist
Production
Director/ editor
Cinematographer
Additional photography
Post house
Composer
Label
Music supervisor

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member