’Moving’ posters, in which a girl appears to wink and blow a kiss
at passers-by, are the latest marketing weapon being employed by Elida
Faberge for Lynx body spray.
The so-called ’lenticular’ posters are part of a two-week national burst
in support of the Voodoo spin-off from the Lynx brand.
Bartle Bogle Hegarty has produced the posters, which will appear in 29
sites in key UK locations including London, Manchester, Brighton,
Glasgow and Edinburgh.
They continue the ’Lynx effect’ theme, which was introduced by the
agency three years ago with advertising aimed at 16- to 24-year-old
Louisa Turner, the Lynx brand manager, said: ’Lynx has always been
regarded as an innovative brand and we thought that trying new media
formats would be a cool thing to do.’
The ads were written by Hugh Todd and art directed by Adam Scholes.
Media is being bought by Initiative.
Expense is confining the advertising to a limited number of sites but
Turner said the company was looking to exploit PR opportunities on the
back of the campaign. ’It will run for just two weeks because the youth
market is very savvy and easily bored,’ Turner said.
Lynx advertising has become synonymous with a tongue-in-cheek
Last year’s TV campaign featured a young male traveller who saves a
tribe of sexy cavewomen from a prehistoric monster. Earlier, Jennifer
Aniston was signed up to play the stay-at-home girlfriend of a