Girlguiding "Know your place" by JWT London

J Walter Thompson London's first work for Girlguiding flips the demeaning phrase "Know your place" on its head to become an empowering message.

The aim of the campaign is to recruit 1,000 more volunteers who will help the charity inspire the next generation of young women. The work was created by Katia Schutz and Stefan Foster and directed by Raine Allen Miller through Somesuch. 

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