Glacéau Vitaminwater opens creative studio at Old Truman Brewery

Soft drinks company Glacéau Vitaminwater has opened the Shinebright Studio at the Loading Bay within the Old Truman Brewery in east London, a creative space for the public to exhibit and create artistic projects.

The space will be open until 10 September
The space will be open until 10 September

The pop-up space, which will be open until 10 September, will offer young creatives the chance to work with some of the biggest names in the entertainment and creative industries. The activation was created and delivered by agency Sense.

Artists working with the brand at Shinebright Studio include singer and songwriter Foxes, jewellery designer Rosie Wolfenden and DJ Rob da Bank.

Music mogul James Lavelle, fashion designers Agi & Sam, SBTV Media boss Jamal Edwards, artist Christopher Raeburn and founder of the School for Creative Start-ups Doug Richard will all be hosting one-off mentoring sessions, ranging from creating an identity in the music business to gaining people’s attention with a creative brand.

Creatives can also apply to exhibit their work at the exhibition space alongside up-and-coming artists James Lavelle and The Bread Collective, while inspired visitors to the studio can apply to win a place on the School of Creative Start-ups nine-month training programme.

Foxes, who opened the studio on 30 July, said: "It’s a place for people to imagine and I love that. The whole concept of the studio is really exciting for me – somewhere with real creativity and a sense of opportunity at its heart.

"I’m thrilled to be performing and holding a mentoring workshop where we can all talk about our shared passion for music and arts."

SBTV Media's Edwards, added: "Shinebright Studio is something that would have been amazing to have had when I was growing up. I’m excited about being a part of something that is directly plugged into what’s important to young, passionate people these days – doing something different and innovative that harnesses their drive and ambition."

The Shinebright Studio is open Wednesday to Sunday between 11am and 8pm.

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