Glenfiddich brings brand to life on 69th floor of the Shard

Single malt Scotch whisky brand Glenfiddich is staging an activation in collaboration with the View from the Shard, with guests able to make their perfect serve of the drink and discover what it says about them.

Glenfiddich brings brand to life on 69th floor of the Shard

Created by agency ACA Live, the Glenfiddich Experimental Series will debut on 27 November and runs until 21 December. 

The world of Glenfiddich will be brought to life on the 69th floor, the viewing platform of the Shard. Visitors are invited to join the "experimentalists" and engage with the brand through an interactive app to find their perfect Glenfiddich serve.

Guests can also purchase bespoke Glenfiddich cocktails and enter a competition to win a bottle of The Glenfiddich IPA Experiment, by sharing a picture of themselves with their cocktail on their social media platforms.

Whisky fans can further immerse themselves in the experience with a VIP booth. Made from a real mash tun, guests have exclusive access to a special Glenfiddich whisky flight, which includes the latest experiment, Winter Storm – a single malt whisky finished in Canadian Icewine.

Adam Goodman, managing director from ACA Live said: "It's all about getting people to engage with brands through amazing experiences that offer ‘social currency,’ unique spaces and interactive technology."