Glenfiddich campaign takes on life's adventures

Glenfiddich is launching a global advertising campaign today encouraging consumers to make the most of life's adventures.

Glenfiddich: awe-inspiring scenarios in global ad campaign
Glenfiddich: awe-inspiring scenarios in global ad campaign

Created by Leagas Delaney, the "One day you will" campaign will include cinema, outdoor, digital, social media and customer relationship marketing.

It attempts to strengthen the brand's position as a leading single malt whisky and is being supported by a multi-million pound global media spend across North America, Asia and Europe.

The campaign captures awe-inspiring scenarios, including a sail boat on open water and a spectacular mountainous landscape with two men looking out to the distance, to encourage consumers to make the most of life's adventures. A bottle of Glenfiddich is shown in the corner of each ad.

Jamie Milne, Glenfiddich UK brand ambassador, said: "'One day you will' takes Glenfiddich into a brave new territory for single malt. We pioneered the single malt category and have a long history of whisky innovation.

"Our new advertising campaign celebrates our consumers' self-belief and reflects our pioneering spirit and this future looking concept clearly differentiates Glenfiddich from our more traditional competitors."

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