Glenfiddich "magnificent ten" by Leagas Delaney

Booze brands love making heroes of their founders. In the past few years, we've had tales from revolutionary Cuba for Bacardi and from 19th-century Australia for Foster's.

Now, it’s Glenfiddich’s turn. The ads, by Leagas Delaney, tell the story of William Grant, who left his job as an accountant to create Glenfiddich in 1886 with his nine children. The online and TV activity breaks today (23 April) in countries including the UK, the US and South Africa. It was written by David Chalu, art directed by Pete Bradly and directed by Sam Miller through Mustard.