Glenfiddich brings its mountain-dwelling mascot to the big city.
The ad follows a CGI stag as it loses its antlers (which happens every year) before stepping away from the countryside and a desolate cityscape. "Only by embracing the unknown can it grow stronger," a voiceover declares as the stag runs back into the mountain, growing back its antlers along the way.
The work was created by Liam Nicholson and Cameron Black, and directed by Philippe André through Independent Films. Media is handled by Vizeum Global.