The Glenlivet "Against the tide" by Crispin Porter Bogusky London

The Glenlivet continues its 'Original by tradition' brand platform with an ad dramatising the story of founder George Smith.

Set on a treadmill, the ad follows Smith from humble beginnings to modern day, unphased by external pressures to adapt its flavours. It ends with the tagline: "Original taste never settles".

The work was created by Gonzalo Miguel and Manuel Diaz, and directed by Tom Noakes through Prettybird.

The Glenlivet first launched its "Original by tradition" brand platform in November last year with a spot targeting a younger generation of whisky drinkers.


Marketing director
Head of brand communication and digital
Marketing manager
Brand manager
Brand manager
Executive creative director
Senior creative team
Head of strategy
Head of design
Managing director
Managing partner
Account manager
Head of production
Production company
Editing house
Sound design
Sound designer
VFX lead

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member