The Glenlivet "Against the tide" by Crispin Porter Bogusky London

The Glenlivet continues its 'Original by tradition' brand platform with an ad dramatising the story of founder George Smith.

Set on a treadmill, the ad follows Smith from humble beginnings to modern day, unphased by external pressures to adapt its flavours. It ends with the tagline: "Original taste never settles".

The work was created by Gonzalo Miguel and Manuel Diaz, and directed by Tom Noakes through Prettybird.

The Glenlivet first launched its "Original by tradition" brand platform in November last year with a spot targeting a younger generation of whisky drinkers.