The Glenlivet "Original by tradition" by Crispin Porter Bogusky

Glenlivet breaks age-old norms of whisky drinking.

Pernod Ricard’s flagship single malt Scotch whisky, The Glenlivet, is aiming to bring the product to a younger generation. Starting with the brand’s inception in 1824, the spot shows disdain for whisky-based traditions, from battling prohibition in the US to disregarding the stereotype of whisky as a "man’s drink". Walls literally break as decades pass,  ending in a modern-day club.

This is the brand’s first campaign since Crispin Porter Bogusky won the business earlier this year, and will span TV, digital, out-of-home and print. The work was written by Gonzalo Miguel, art directed by Manuel Diaz and directed by Tom Noakes through Prettybird.