The Glenlivet "Original by tradition" by Crispin Porter Bogusky

Glenlivet breaks age-old norms of whisky drinking.

Pernod Ricard’s flagship single malt Scotch whisky, The Glenlivet, is aiming to bring the product to a younger generation. Starting with the brand’s inception in 1824, the spot shows disdain for whisky-based traditions, from battling prohibition in the US to disregarding the stereotype of whisky as a "man’s drink". Walls literally break as decades pass,  ending in a modern-day club.

This is the brand’s first campaign since Crispin Porter Bogusky won the business earlier this year, and will span TV, digital, out-of-home and print. The work was written by Gonzalo Miguel, art directed by Manuel Diaz and directed by Tom Noakes through Prettybird. 

Credits

Executive creative director
Head of strategy
Head of design
Managing director
Business lead
Account manager
Head of production
Production company
Director
Producer
Editing house
Editor
Sound design
Sound designer
Post-production
VFX lead
Producer
Colourist