The Glenlivet seeks UK creative agency

The Glenlivet, Pernod Ricard's single-malt Scotch whisky brand, has contacted agencies ahead of a digital brief in the UK.

The Glenlivet seeks UK creative agency

The brand sent out requests for information earlier this month, with the process going through Creativebrief.

It is understood that The Glenlivet is looking to make more of an impact from online activity, with spend being directed away from above-the-line.

Earlier this year, the brand relaunched its website, created by digital agency Zone, with an increased focus on its most loyal customers. 

The site was redesigned as a hub for the loyalty scheme, called Guardians of The Glenlivet, which had about 350,000 members in April.

Lost Boys, previously known as MRY, was appointed The Glenlivet’s social CRM agency of record in May 2014 but the two parted company the following year. 

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content