Global: Adidas unveils 'sports arena' in Shanghai

Adidas has launched a month-long sports activation in China, offering visitors the chance to play a range of sports and see athletes in action.

Adidas: hosting month-long sports activity hub in Shanghai
Adidas: hosting month-long sports activity hub in Shanghai

The Adidas 'Republic of Sports', part of a wider Adidas fitness campaign, opened at Shanghai Century Park in China last week (26 July). An indoor venue is showcasing four of the sports brands' core categories of football, basketball, training and running. 

The activation, devised by Auditoire and TBWA\Shanghai, also features a number of booths highlighting Adidas' high-tech products, including a 'Boost Run Lab' giving visitors an insight into the development and application of Adidas' Boost technology in footwear. 

The facility includes 4,500 square meters of private courts, interactive spaces, games and exhibitions, encouraging attendees to participate in all kinds of matches and competitions while experiencing the brand as well as its products.

The Republic of Sports activation will run until 22 August.

In the UK, Adidas hosted a series of fitness events within an X-shaped pop-up space known as The X at London's Victoria Park in February. 

Read Event's take on Adidas' activity in our Hot brands to watch in 2016.

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