Global: Audi's 'disappearing billboards' stunt

German motoring brand Audi created a series of 'disappearing billboards' to showcase its latest h-tron engine technology.

A still of the vapour car from the video
A still of the vapour car from the video

The new h-tron engine only emits water vapour, making it the most environmentally friendly and progressive engine Audi has ever built.

To highlight this feature, the brand worked with Hamburg-based agency Thjnk to create ads that also leave nothing behind but water vapour.

The 'disappearing billboards' were created using a fog machine and placed in busy city areas after dark. An image of the new A7 Sportback h-tron quattro and key messages were projected onto the fog before it disappeared into the night.

More: In pictures: Audi utilises event tech for pop-up store

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now