Royal watchers in the US, Australia and other former colonies can
get a daily dose of the world’s most public family via the Internet.
Fergie’s flings, Di’s dresses, the latest skiing holiday - they’re all
on the Daily Mail’s new Website, www.royaltyuk.com (Campaign, last
Associated Electronic Publishing, the new-media division of Associated
Newspapers, publisher of the Daily Mail, has a number of Websites,
including the Evening Standard’s Business Day Interactive. But the
royalty site, which includes news, fashion and lifestyle sections, is
its first attempt at seeking an international audience.
Paul Zwillenberg, the managing director of AEP, says: ’Our analysis
suggests there is a market for this kind of information in places like
Canada, the States and Australia.’ People living abroad are unlikely to
have access to daily news and other information about the royal family
in the level of detail that a British newspaper like the Mail could
provide, he adds.
Zwillenberg is hoping there are enough foreign royalty watchers on the
Internet who feel deprived enough of their information fix to pay for
it. It is impossible to get very far beyond the opening page before
being met with a message saying that the requested information is
available only to subscribers. Subscription to www.royaltyuk.com costs
USdollars 8.95 (about pounds 5.45) a month. The site will be promoted
online, through Internet service providers, ads on other Websites and
Yet successful consumer subscription services on the Internet are few
and far between. And the Daily Mail site will face competition. The
official British monarchy Website (www.royal.gov.uk) was also launched
this month by the Queen.
A cursory search for ’British Royal Family’ on the Web revealed several
dozen other sites, put together by enthusiasts or tourism-related
What most of those lack, however, is up-to-date news and the Daily
Mail’s latest paparazzi pics.