Global CMOs: people want storymaking not storytelling

People are not interested in traditional advertising, they want uninterrupted experiences, "storymaking" not storytelling, the Cannes Lions festival was warned by a panel of global marketers.

In the first of its "Wake Up with The Economist" panel sessions, the brand's executive editor Daniel Franklin hosted a candid conversation and debate with chief marketing officers Diana O'Brien of Deloitte, Raja Rajamannar of Mastercard, and Marc Mathieu of Samsung Electronics America.

Among topics discussed were:

  • The role of the CMO is changing, and so are the skillsets on their teams
  • People are not interested in traditional advertising, they want uninterrupted experiences
  • Technology has democratised content creation – we are all empowered creators
  • Risk-taking is necessary while failure can be valuable
Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus