Global: Coca-Cola launches sampling drive for Glaceau brand

Coca Cola South Pacific is kicking off one of its largest sampling programmes to date in Australia, with the aim of promoting its Glaceau smartwater brand.

Coca-Cola launches sampling drive for Glaceau brand
Coca-Cola launches sampling drive for Glaceau brand

Glaceau smartwater is partnering with shopping centre Westfield to activate targeted sampling at selected New South Wales and Victoria Westfield shopping centres, getting in front of its target audience during the busy Christmas and new year shopping periods.

Gloria Young, brand manager, Glaceau smartwater, said: "We are excited to make a huge splash with Glaceau smartwater this summer, evidenced by the significant investment in this large multi-channel campaign. The premium, stylish and functional nature of the product will help us make a big impact in this category.

The product trial is part of a wider, integrated marketing campaign that is being fronted by actress Jennifer Aniston, and which revolves around enjoying the summer season and hydration in style. Aniston will be front and centre of the campaign, appearing across large format out of home displays and featuring in print.

Coca-Cola has kicked off its annual Christmas truck tour in the UK, which is running throughout December. 

More: Hot brands to watch in 2016: Coca-Cola

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