Global events planned for Spotify and Uber partnership

Fans will have the chance to connect with some of their favourite music artists around the world in a series of launch events from music streaming service Spotify and taxi company Uber.

Uber and Spotify team up for global activations
Uber and Spotify team up for global activations

The Spotify and Uber events will take place in ten international cities, with artist ride-alongs and exclusive live sessions planned for five of the destinations this Friday 21 November.

Spotify and Uber will be activating their new partnership in London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Singapore, Stockholm, Sydney and Toronto.

Artists enlisted for the events include Andrew W.K., The Sam Willows, Ximena Sariñana, Ansiktet, Professor Green, Diplo, Matt and Kim, Ricki Lee, Kevin Drew and Jake Owen.

The events mark the new partnership between the two brands, which will allow customers of Uber to remotely control the music that plays through speakers in a vehicle via a Spotify feature on the ridesharing service’s smartphone app.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.