Global: H&M to unveil latest designer collaboration via Periscope

High street retailer H&M will unveil its H&M x Balmain collection during a runway show in New York this evening (20 October), which will be live-streamed via Periscope.

Consumers will be able to view the runway debut via Periscope (
Consumers will be able to view the runway debut via Periscope (

Celebrities, creatives and fashion professionals will descend on the Big Apple for the collection's global runway debut. The new garments will hit stores on 5 November.

The #HMBalmaination collection brings high end designer wares to the high street, making them more accessible to the masses, and as such, H&M has also opted to grant consumers access to the runway show.

Fashion lovers and fans across the globe will be able to tune in via live-streaming app Periscope from 7.30pm (EST) local time.

Members of the public can download the app, sign in with their phone number or Twitter account, search for H&M’s profile and then opt to follow it, at which point the Balmain x H&M broadcast will appear.

H&M will also be posting live updates via Twitter. 

The retailer is currently hosting a beauty pop-up within the Old Truman Brewery in east London, and recently landed a giant recycling box in Covent Garden

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