Global: Invnt to produce Entertainment Weekly's inaugural PopFest

Global brand communications agency Invnt will stage Entertainment Weekly's (EW) first entertainment festival from 29-30 October at The Reef in downtown Los Angeles.

EW PopFest will feature multiple media platforms under one roof
EW PopFest will feature multiple media platforms under one roof

The interactive EW PopFest will feature multiple media platforms under one roof, including appearances and performances by A-list talent across movies, TV, music, gaming and books.

Attendees will enjoy a mix of pop culture related events including live music, film and television screenings, talks with talent and creators including actors, TV showrunners, film directors, videogame designers, and authors.

James Corden, host of CBS' The Late Late Show, has been named in the line-up, which includes a live performance by popstar Nick Jonas, discussions with Oscar-winning actress and director Jodie Foster, and a special ‘Scream’ 20th anniversary celebration.

Entertainment Weekly's publisher Time Inc. acquired Invnt last year. The festival furthers EW’s commitment to live consumer events. Last month it debuted its Con-X experiential area at Comic-Con International in San Diego, July 21-24.

Rich Battista, president of the Time Inc. Entertainment & Sports Group and Video, said: "EW PopFest is the latest example of the exciting brand extensions taking place at Entertainment Weekly.

"These live events build and expand on the brand’s pillars of TV, movies, music and books, offering consumers and marketing partners dynamic interactive experiences from the most trusted source in entertainment and further accelerates Time Inc.’s goal of becoming a globally recognized force in live media."

In June Invnt hired Tracy Thompson-Harte as director of strategic accounts.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.