Global: Kellogg's opens NYC café

Cereal brand Kellogg's opened the doors to its first-ever permanent café in New York City yesterday (4 July).

The branded café will serve dishes featuring Kellogg's cereals
The branded café will serve dishes featuring Kellogg's cereals
Located at 1600 Broadway, the branded café will serve dishes featuring Kellogg's cereals combined with unique ingredients such as lime zest, marshmallows and blueberry jam.

Hospitality experts Anthony Rudolf and Sandra Di Capua, and top chef Christina Tosi have been brought in to help develop the quirky menu.

"Kellogg's NYC will remind families how fun and delicious cereal is, especially when elevated with creative ingredients," said Rudolph. "We'll give guests a chance to experience cereal, something they've been connected to their entire lives, in a completely new way."

The all-day menu includes breakfast items, evening snacks and ice cream treats ranging from $6 to $8 as well as fresh juices, milks and locally-roasted coffee.

Dishes include Pistachio Lemon – a combination of Kellogg's Special K Original, Kellogg's Frosted Flakes, pistachios, lemon zest and thyme – and Honey Buzz – Kellogg's Honey Smacks, honey, toasted pecan and banana chips.

Guests can also customise their own dishes by incorporating dozens of toppings. The café will have dine in or takeaway options and there are plans to launch a delivery service later in the year.

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Comment below to let us know what you think.

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