Global: Magnum to bring dipping bar concept to New York

Magnum has chosen New York as the latest location to host its now famous dipping bar ice cream pop-up, which will open on Saturday (23 April).

Toppings available at the pop-up will include rose petals, goji berries and Himalayan sea salt
Toppings available at the pop-up will include rose petals, goji berries and Himalayan sea salt

The experience will see consumers choose from two flavours of ice cream – vanilla or chocolate. These bars will then be dipped into a choice of white, milk or dark Belgian chocolate and sprinkled with up to three different toppings.

Customers will be able choose from a selection of 20 toppings, which include rose petals, goji berries and Himalayan sea salt.

The store will also feature a rotating menu of ingredients that take inspiration from current events.

The pop-up, located on Prince Street, will be open every day from 12-9pm until 7 August. Additionally, the brand is planning several other pop-ups in Madrid, Paris, Berlin and London later this year.

Strong demand for Magnum's 2015 Pleasure Store pop-up in London's Covent Garden saw the brand extend its opening, meanwhile Selfridges reported that around 50,000 consumers attended the brand's ice cream customisation experience the year before.

Just last week, the brand announced a £13 million campaign for its Magnum Double range, which will include experiential elements.

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