Global: McDonald's unveils giant Big Mac to mark Australia Day

McDonald's is staging a 'Big Big Mac' installation in Tamworth, New South Wales to mark Australia Day, which is being celebrated today (26 January).

McDonald's: Big Big Mac for Australia Day
McDonald's: Big Big Mac for Australia Day

The eight-metre tall, 300kg version of the hamburger, made from polystyrene and sealed with resin, is being displayed in Tamworth's Waler Park, and forms part of McDonald's 'Down Under Big Mac' campaign, which aims to encourage Australians to think differently about the Big Mac.

It is on show in Tamworth to pay tribute to the city's Australian farmers who produce the ingredients for the burger and to celebrate Australia Day.

Jo Feeney, director of marketing at McDonald's, said: "It’s our local ingredients and suppliers who help make our iconic products taste so great. We’re proud of them and proud that our business has an incredible Aussie foundation. We wanted to challenge consumer’s perceptions in a fun and engaging way, and also honour our farmers."

McDonald's has also released a video detailing the contribution of farmers to the brand's supply chain.

McDonald's used augmented reality app Blippar in-store as part of its Christmas advertising campaign last year. The brand also teamed up with Hasbro for a Monopoly experience that ran across its UK-wide restaurants. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More