Global: Pepsi Max activates summer campaign

Pepsi Max in Australia has launched its latest campaign, a video which show celebrities dealing with bad traffic and hold-ups on the way to the beach, and devised an activation to bring this to life.

Pepsi Max: showcasing DIY carpooling
Pepsi Max: showcasing DIY carpooling

Throughout December, the Pepsi Max Van will be on the streets of Sydney suburbs, picking up passengers caught in busy public transport pain points on the way to the beach and other summer destinations.

The video for the #MaxYourSummer campaign, which launched on 9 December, features comedian and actor Ash Williams, summer loving TV presenter Carissa Wolford and Aussie Supercars driver Chaz Mostert, showcasing tips and tricks on how to avoid traffic getting in the way of fun, by devising an ingenious DIY carpool.

Mostert, who steered the Pepsi Max Van on its maiden beachside voyage, is all too familiar with dodging traffic, and said, "I won’t stand for anything getting in the way of my final destination. If I can’t get to the beach, I’m going to ensure the beach comes to me. Pepsi Max is the perfect partner to ensure everyone reaches their dream destinations this summer."

Pepsi presented a live music performance from Alicia Keys as part of the opening ceremony of the Uefa Champions League Final earlier this year. 

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