Global Power List 2010: Introduction

Who are the people who shape the worlds of advertising, media and marketing across the globe?

Which influencers can make or break a campaign, or determine how we'll work and play in the future? Campaign wanted to know. With input from 21 journalists across the globe, we present Campaign's first ever Global Power List. The people featured in these pages - plucked from the agency, advertiser, media, entertainment and technology industries - all have ties to the creative industries in some way. Some are rich and powerful, others are hard-working but low-profile agency creatives. All have undoubted influence in 2010.

It's 42 years since Campaign first set out as a brash upstart in trade publishing, Now we have four sister titles across the globe and websites that serve up a 24/7 diet of news and in-your-face comment. This book is for all Campaign's readers and surfers, whether they be in Soho, Shanghai, Sao Paulo or, er, Chicago.