Global: Top Gear's #BigStig takes to the road for BBC Brit

BBC Worldwide has enlisted agency Taylor Herring PR to tour a giant effigy of Top Gear character 'The Stig' through Europe to celebrate the launch of new TV channel BBC Brit.

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After departing from Top Gear’s headquarters at Dunsfold Aerodrome in the UK yesterday (26 January) the 30-foot-high statue is embarking upon a three-day tour of Europe. #BigStig will end its journey at Warsaw in Poland, where it will be erected adjacent to The Palace of Science and Culture after taking a detour through the Netherlands and Germany.

BBC Brit is due to launch on 1 February and will broadcast new episodes of Top Gear in Poland the same day as the UK.

The model is made from fibreglass and took a tram of three sculptors more than two months to design, construct and paint. Its head and torso alone measure 12 feet high, equivalent to the size of a double-decker bus.

Amanda Hill, chief brands officer at BBC Worldwide, said: "BBC Brit will be the new home of Top Gear in Poland so what better way to mark this than by taking them a giant Stig. Fans will be able to spot him on the roads of England, Holland and Germany, he’s impossible to miss."

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