Global: Twitter partners with Itch to deliver brand experiences at Cannes

Twitter, working together with agency Itch Experience, delivered a content and creative experience at two different locations at this year's Cannes Lions Festival of Creativity.

Twitter: beach experience at this year's Cannes Lions
Twitter: beach experience at this year's Cannes Lions

The sessions took place in Cannes, France for the duration of the festival, which was held from 18-25 June. Twitter hosted an event space at 'Twitter Beach', which aimed to connect visitors to cultural moments as they happen. This included 'teleporting' them live via Periscope to amazing spots around the globe — from rock climbing in France and BMX biking in Spain to a wildlife sanctuary in South Africa and a closeup look at textile weaving in Guatemala.

Itch Experience MD Mike White said:"Cannes Lions is an important landmark for Twitter US – an event at which it engages with leaders throughout the advertising world. We used a combination of contemporary spaces, live experiences and brand new content from across the globe to inspire creativity, connection and innovation, placing Twitter at the heart of the Festival."

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