Global: YSL to stage lip showroom in LA

Yves Saint Laurent Beauty is launching a two-day pop-up in Los Angeles showcasing lipstick styles.

Lipstick showroom for YSL
Lipstick showroom for YSL

The Lip Showroom, located in front of the theatre at Ace Hotel in downtown LA, will enable visitors to personalise their lip wardrobe and take advantage of customised engraving on lipsticks. The two-day pop-up, which opens today (10 January) is the first US location for the concept, which originally launched in Asia early last year.

The showroom will offer around 45 products from a range of Yves Saint Laurent lipsticks, as well as perfumes, while customers can also have lip products engraved on-site.

Yves Saint Laurent (YSL) Beauté previously partnered with Google Glass to create a hi-tech makeup experience for Selfridges London. This week, Glamour magazine is hosting a pop-up shop in London focusing on fashion and beauty.

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