Globalisation and digitisation: the China opportunity

PRWeek and BlueFocus convened a high-level debate in Cannes with clients, media, tech firms, and agency execs to uncover the business opportunities for global brands in China and Chinese businesses expanding into the West.

Download an ebook from the roundtable containing key insights, a China vox pop, campaign case studies, useful infographics, future-gazing, and top takeaways.