Glue London, the new-media agency, has developed an online launch
campaign for the Virgin Credit Card that pokes fun at competitors'
The campaign, which carries the strapline, "The card you put together",
aims to demonstrate how users can make their own benefits packages.
Applicants can choose options including no annual fee to their APR and
choose whether to access discounted Virgin Group products available.
One skyscraper sees a carriage clock being tossed into a bin to
highlight the poor gifts usually given by credit card companies. Another
breaks the card into jigsaw pieces to display how the user can build
their own card package.
Andrew Rispoli, the Virgin Credit Card account manager at Glue, said:
"The credit card industry is fiercely competitive with new players
including US heavyweights entering the market all the time. What
consumers want is a brand they recognise and trust."
The ads were art directed and written by Dylan Hewitt, Dave Wellington,
Caraline Towill and Adrian Peters. The designers were Leon Ostle and Dan
Media is being handled by Manning Gottlieb Media.