Glue London has launched an e-mail campaign for E4's cult betting
programme, Banzai, which asks users to identify celebrities'
The activity consists of three flash executions, each delivering a video
clip from the new series into the recipient's e-mail in-box.
The objectives of the campaign are to drive traffic to Channel4.com's
new Banzai website, while building awareness of the launch of the TV
show's second series on E4.
"By using flash we are able to eliminate many of the irritants with more
traditional methods of delivering rich media," Glenn Jones, the account
director at Glue, said. "The need for branded media players are removed,
as is the often disruptive net congestion and buffering associated with
The content of the e-mails focuses on three games from the new
The e-mails will consist of a short clip introducing the betting
challenge, with interested parties needing to visit the website to find
out if their gambling skills are primed or just plain rubbish.
The first e-mail gives an exclusive chance to play the "Famous Man
Dingle Dangle Dilemma". Five men's private bits are paraded in full
view, but which one of them belongs to the ex-TV celebrity Normski?
The e-mails, which can be viewed at e4.com, are being dispatched to two
databases, including the in4mer database of media planners and
The video was encoded by the designer Simon Cam, while Dan Griffiths
designed the e-mail.