Glue London resigns Pot Noodle citing creative differences

LONDON - Glue London has resigned its flagship Pot Noodle account, citing creative differences, after three years of award-winning campaigns for the Unilever-owned brand.

It is not yet known whether Unilever will hold a pitch for the business or hand it to one of its roster of digital agencies, which includes Dare, AKQA and Zentropy.

Glue London has won a number of awards for Pot Noodle campaigns over the years, including two Cannes gold Lions for the Hysterical Girlfriend viral game and the Noodleweb series of websites. Its latest work for the brand was in support of its "horn" campaign, which drew a number of complaints for its thinly veiled sexual references.

The brand's irreverent and frequently controversial approach has helped glue London build its reputation as a digital agency that stretches the creative boundaries of the medium.

However, the agency feels Unilever's marketing strategy for the next 12 months will not allow glue to continue with that focus on creativity.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content