Glue London takes MSN Grand Prix for Royal Navy work

LONDON - Glue London's 'Be part of something' ad for the Royal Navy was named the overall winner at the first ever MSN Gallery Awards in association with Campaign.

Glue London takes MSN Grand Prix for Royal Navy work

The agency collected the Grand Prix for the most creative online campaign of the past five years.

Its winning campaign encourages young people to reassess their perceptions of the Royal Navy as a potential career option.

Glue swept the board by claiming three of the four category awards. In the finance sector, its work for Virgin Money earned it top spot, while its offering for Pot Noddle clinched first place in the FMCG category, seeing off competition from Dare's Lynx Pulse and i-level with Specsavers.

The prize for best public sector campaign went to Glue's Royal Navy work, leaving Dare to scoop the top prize in the closely contested best leisure and entertainment category with its campaign for Yell.com.

Chris Ward, the deputy director of MSN UK, said: "Not so long ago, the perception of online was that it trailed traditional media in terms of creativity. By displaying some of the most arresting campaigns of the past five years in a traditional art gallery form, we want to turn that outdated notion on its head and celebrate the creativity that has made digital advertising the force it is today in the marketing mix."

All 14 shortlisted creative campaigns will be on display at a week-long exhibition at the Century Club on Shaftesbury Avenue. Alternatively, they can be viewed here.

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