Glue uses 80s idea for Terrence Higgins HIV awareness drive

Glue London has launched an online fundraising campaign for the

Terrence Higgins Trust - its first work for the HIV charity.

The campaign works around the tagline "The 80s - gone but not


HIV - forgotten but not gone", and uses positive memories of the 80s to

raise HIV awareness and drive the message that HIV should still concern


The streaming online ad tells how the number of people in the UK

diagnosed with HIV last year increased by 14 per cent from 1999 - a

figure which is set to increase by 50 per cent over the next five


The ad, at, shows a video of people being

interviewed, including the pop producer Pete Waterman, with them being

asked to cite things that they recall from the 80s.

An e-mail will initially be sent out to 80,000 people as well as to some

20,000 existing Terrence Higgins supporters by the e-mail marketing

specialist Mailtrack.

The site will also be promoted via banner ads on websites and through

offline media such as stickers and bar TV screens around London.

The campaign was developed by Simon Cam, Sebastian Royce, Dan Griffiths

and Leon Ostle.

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