GM launches ad campaign to regain trust

LONDON - General Motors is launching an ad campaign to restore the trust of car buyers, offering a two-month money-back guarantee to customers, according to a report in The Wall Street Journal.

GM...new campaign to restore trust
GM...new campaign to restore trust

The ad, with the tagline "May the best car win", features GM’s new chairman, Edward E Whiteacre Jr, in some executions, admitting he was sceptical of the car-maker before he joined the company that collapsed earlier this year.

The decision to focus on the company’s chairman is a move away from the company’s stated aim of focusing on its brands, which include Chevrolet and Cadillac, rather than the company.

The aim of the ad is to persuade consumers that GM's cars are as good as the competition and to offer car buyers a guarantee.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus