Jazz FM: ads ditched chameleon
GMG Radio is preparing to launch a television station to extend its Jazz FM brand onto TV for the first time.
GMG Radio chief executive John Myers confirmed at Emap's Digital Radio Insight Seminar last week that the new TV station launch was in the planning stage.
He said: "Jazz FM will be moving into TV quite soon as it is an extension of what we want to do."
A launch date for the project has not yet been revealed, but it is understood that the new TV channel could go live before the end of the year.
GMG Radio acquired Jazz FM last year from Clear Channel for £44m.
Since then, the group has launched a major brand overhaul for the station and the TV launch will be part of the new look for channel.
Manning Gottlieb OMD was appointed to the £2m media task for the station's rebrand in February and the new advertising campaign for the station, which launched in April, saw the radio property ditch its trademark chameleon.
Latest Rajar figures for the station were positive - quarter three listening figures published two weeks ago showed that 1.4 million listeners are now tuning into the station, which is more than ever before in its 13-year history.
Listening hours for the station increased by 25% on the previous quarter to 7.4 million hours a week.
The launch of Jazz FM TV will follow in the footsteps of a number of existing media brands to expand to television.
Emap has extended a number of its magazine brands, such as Smash Hits and Kerrang!, onto the box and radio station Classic FM launched a TV channel on Sky Digital towards the end of last year.
Myers said: "Since we acquired the Jazz brand, it has been doing better than ever and we are looking at ways of putting it in front of people in any shape or form."
It is understood the new TV channel will carry a combination of music videos and documentaries.
Jazz FM is currently available on all of the digital television platforms and its FM stations are based in London and the North West.