Granada Media Sales has secured a sponsorship and air-time contract
with The Money Channel, and will be looking for more sales staff to work
across the new business.
The Money Channel, an AIM-listed television channel dedicated to
personal finance issues, will be broadcast next February on BSkyB’s
It will operate 24 hours a day, including repeat programming and live
reports to correspond with the opening hours of the stock exchange.
George Cronk, deputy sales director of Granada Media Sales satellite and
cable division, said: ’We will draw on a large base of existing
advertisers to sell The Money Channel, but will also introduce new
financial advertisers to TV advertising.’
Cronk also confirmed that GMS are in talks with the Money Channel to
draw up a recruitment plan for additional sales staff to sell for The
Money Channel in coming months.
GMS&C sells television air-time and sponsorship for all Granada Sky
Broadcasting’s channels, Champions’ League football and other special
broadcasts on ONdigital.
The Money Channel, the brainchild of former pop star Adam Faith, is
contracting about 100 market and consumer finance specialists to provide
analysis for the programmes. The channel will offer viewers advice on
mortgages, credit card issues, pensions and insurance. The company also
plans to launch a website once the channel is up and running.
The new channel is 27 per cent-owned by directors Adam Faith and Paul
Killik, and 20 per cent-owned by investment bank, Schroders.
Since the deal, The Money Channel’s shares increased 37p to pounds 1.32
and the company is now valued at pounds 56 million.
The Money Channel’s chief executive Paul Killik said: ’This is our
second alliance with a major international media group in the past
’It shows that The Money Channel’s powerful proposition for easy to
understand financial television programming continues to win industry